I’ll let you in on a little secret. While I am a voracious reader and seeker of knowledge, I have always struggled with actually reading books cover-to-cover and that includes the one that I myself wrote. After my book was finally published, and I had copies in my hot little hands, I never actually sat
With a grateful nod to Heinz Marketing, Lifehacker, Inc. Magazine and others who regularly publish “This is How I Work” articles, which I love to read …. welcome to “How I Work It – Social Selling”. I try to watch and emulate others and you probably do the same. There is a lot of confusion,
Why does it seem that the worst sector when it comes to practicing what they preach appears to be self-proclaimed sales pros? Astonishing. I’m not talking fancy schmancy here. I’m talking about the most basic selling essentials. Makes me want to hold my head and cry. As I tell people in my networking group … “If
Business travel expenses have long been a source of irritation for both sales personnel and corporate accountants. Rightly so, salespeople want to be appropriately reimbursed. Bookkeepers are required to have expenses accurately accounted for and tracked. This is no small issue as Business Travel News puts national average travel expenses at $306.91 per day. Why the
Product Marketing and Sales Enablement ROI
Product marketing is tasked with the strategic function of understanding the market and market needs but, with an emphasis on understanding the buyer of your company’s goods and services. Product marketing is then responsible for developing positioning, messaging, competitive differentiation, and enabling sales and marketing teams to ensure they are aligned and work efficiently to
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