“We shape our tools and thereafter our tools shape us.” ~Marshall McLuhan Contemplating upon this statement by McLuhan, the Canadian futurist and philosopher, provides a useful starting point for understanding how the technology we invented has in turn shaped us. Though the implications of this statement stretch wide, we will focus our discussion on the
With a grateful nod to Heinz Marketing, Lifehacker, Inc. Magazine and others who regularly publish “This is How I Work” articles, which I love to read …. welcome to “How I Work It – Social Selling”. I try to watch and emulate others and you probably do the same. There is a lot of confusion,
I probably have dozens of article drafts on selling that have never been fully developed to the point where they are fit for publication. I might get started writing them and then lose interest or, there might not be enough meat in the topic to meet my standards for a complete article. All these partial
Let’s first put this into perspective. I am barely competent to maintain a WordPress site. If anything needs to be addressed that goes beyond my site dashboards … I am toast. Recent events elevated my status to that of burnt toast. For those of you who know me or who have visited this site before
I try to watch and emulate others and you probably do the same. There is a lot of confusion, particularly with B2B, regarding how to implement social selling. Over the past 12 months I have posted an interview series titled “How I Work It – Social Selling”. Each month, a different social selling expert has
Social Selling Should Be a Mindset, Not a Toolbox
If, like me, you are in B2B sales and are active at all in social sales, you are well aware that there are literally tons of sales-related applications to choose from for today’s social savvy salesperson. All make promises in one way or another to either make you more effective at what you do or,
Read More