It’s been a lot of years since I last hired and ran a sales team which was in … 2005. Yikes! That long ago!? Still, over 80% of my career was spent doing just that. Finding and selecting the right salesperson for your company is one of the most critical, and difficult, challenges that any
Back in grade school my aunt emailed my Mom the pre-social media equivalent of an infographic. It included pictures of cows and their political views. There was a socialist cow with accompanying text that said, “You have 2 cows and give one to your neighbor.” There was a communist cow with text that said, “You
Today I am pleased to announce the publication, and availability for free download, of my first eBook … “Focused Social Selling – less really is more”. But, before I share the highlights, a little bit of the backstory might be appropriate. Not that long ago, I had an epiphany that gradually became more clear. There
With a grateful nod to Heinz Marketing, Lifehacker, Inc. Magazine and others who regularly publish “This is How I Work” articles, which I love to read …. welcome to “How I Work It – Social Selling”. I try to watch and emulate others and you probably do the same. There is a lot of confusion,
Every week it seems that I either run across, or I am introduced to, some really great new apps and articles that pertain to social selling. Then there are those apps that I have used for an extensive period of time and they are worthy of a shout out! While I can’t do extensive research
Product Marketing and Sales Enablement ROI
Product marketing is tasked with the strategic function of understanding the market and market needs but, with an emphasis on understanding the buyer of your company’s goods and services. Product marketing is then responsible for developing positioning, messaging, competitive differentiation, and enabling sales and marketing teams to ensure they are aligned and work efficiently to
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