Before there was CRM (Customer Relationship Management) there were Contact Managers (CM) and good contact management practices are neither dead nor are they old-school. The CM features that I grew up with are still valid 30 years later. Social CRM (SCRM) will now allow us to leverage our social relationships as well our traditional ones. Same rules, new tools. SCRM, in my mind,
Personal relationships are what brands thrive on for converting leads into buyers and to give them a superb customer experience. When it comes to budding companies, their personal relationships usually depend on collecting customer information that is provided by third-party sources. However, the times of having to do this may be ending soon. Facebook faced
Yes and no. Long before the recent data privacy gaffes by Facebook (and others), both LinkedIn and Facebook severely limited (in some cases altogether) the ability of third-party applications to gather user info and import it into their own systems. This included Social CRM. I could never figure out why other than maybe it was
The latest news is that, effective April 30, Facebook will be cutting off it’s API access to CRM and SCRM programs. Does this apply to all such applications? That I cannot say for sure but it certainly does apply to my SCRM of choice, Nimble. This shutdown has already begun. When completed, this means (in
This morning I had the honor to be the guest of Richard Young who is the Managing Director for the U.K. and Ireland for Pipeliner CRM. I have known Richard for some time now and let me say that he and his company are both top notch. Not only is their product innovative, they are
The CRM Features That Are Most Wanted by Users
An article on eMarketer entitled “Social Integration Tops CRM Users’ Wish Lists” was recently brought to my attention. The publication cites findings from Capterra’s “CRM Users Industry Research Report” which was conducted in June of 2015. This is a very complete study and I would suggest that you might want to read it. Among other
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