In a recent Power Breakfast breakout room, someone brought up a discussion of CRM. While one attendee was 100% in the CRM corner, another was quite convinced that the inTHETRIBE interface provided everything that a CRM could or would do and inTHETRIBE did it better. Despite being a Solution Partner for Nimble CRM, I chose
I am currently spending some time each week investing in myself. While I am performing a number of initiatives, a big one is upping my game in the referral marketing (sales) arena by taking a course from a gentleman, Tom Gay, who I have known for over 10 years. When he moved to Boise, Tom
Before there was CRM (Customer Relationship Management) there were Contact Managers (CM) and good contact management practices are neither dead nor are they old-school. The CM features that I grew up with are still valid 30 years later. Social CRM (SCRM) will now allow us to leverage our social relationships as well our traditional ones. Same rules, new tools. SCRM, in my mind,
Personal relationships are what brands thrive on for converting leads into buyers and to give them a superb customer experience. When it comes to budding companies, their personal relationships usually depend on collecting customer information that is provided by third-party sources. However, the times of having to do this may be ending soon. Facebook faced
Yes and no. Long before the recent data privacy gaffes by Facebook (and others), both LinkedIn and Facebook severely limited (in some cases altogether) the ability of third-party applications to gather user info and import it into their own systems. This included Social CRM. I could never figure out why other than maybe it was
The CRM Features That Are Most Wanted by Users
An article on eMarketer entitled “Social Integration Tops CRM Users’ Wish Lists” was recently brought to my attention. The publication cites findings from Capterra’s “CRM Users Industry Research Report” which was conducted in June of 2015. This is a very complete study and I would suggest that you might want to read it. Among other
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