I think that I was probably raised on the importance of being authentic. Being “authentic” is kind of interchangeable with being “honest”. Yes? When social media arrived, one of the first things that I was told was that you needed to be perceived as being both transparent and authentic. As a salesperson, I have read
The end of 2022 brought to a close certain chapters of my professional life. NetWorks! Boise, which has helped to feed me for the past 15 years, has been passed on to its new owner. My failed venture into providing an online course for Nimble CRM has been shut down. I had spent a part
Approximately three years ago I embarked on creating an online school for Nimble CRM. I had zero experience with anything even remotely like this. I had thought about it for years and a number of folks had encouraged me to do this, but I had not pulled the trigger due to one major concern. I
Based on my experience throughout the years … I would have to say yes. “It’s not the gift. It’s the thought that counts.” People always love free services even if they never take advantage of it. Just knowing that you have made the offer, knowing that it is available, is perceived as being of value.
It was some 12 years ago when I asked a gal to please provide me with some advice regarding social media. My main questions were … “What the hell is it and why should I even care?” Some days, I still ask those same questions. She also suggested that I needed to start a blog.
No matter what industry or position you work in, it’s always good business to cultivate strong customer connections. Handled well, those relationships lead to myriad positives including decreased churn, increased spend, and improved brand perception. But what goes into the process of developing them? In truth, there are numerous factors to be taken into account.
