We’ve been connecting businesses with the help of cold emails for more than 3 years at RightHello. During this time, we have learned that getting new leads and closing deals is all about personalized and target-centered communication. Plunging into sales without knowing your target customer properly is a huge risk. It can result in getting
I probably have dozens of article drafts on selling that have never been fully developed to the point where they are fit for publication. I might get started writing them and then lose interest or, there might not be enough meat in the topic to meet my standards for a complete article. All these partial
Anybody who has spent any serious time in sales has developed a personal selling style, that which works for them. I am no exception and, certainly, my style has evolved over time. I spent my first five to seven years in retail and that was followed by B2B direct selling beginning in 1977. Retail was
Make no mistake. Buyer behaviors have changed. They are more informed. They will frequently educate themselves about your products and services and will ask their peers for referrals prior to ever calling you. They are also busier than ever and are being inundated by our messaging so, if your message does not stand out, it languishes
Jump starting any business into the market is not a task for the faint in heart. It takes an iron stomach, a wealth of knowledge, and then an ongoing persistence to make sure that everything works in your favor. One of the fine lines that companies will have to juggle is the difference between sales
The Secret to B2B Selling: Identify the Pain Points of Your Customers
It’s simple: identifying customer’s pain points is one of the keys to being a successful salesperson. And for B2B companies, it’s critical to know how to do this in those first few meetings with a potential client or customer. If you can clearly articulate and identify his or her pain points, and then center your
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