Jump starting any business into the market is not a task for the faint in heart. It takes an iron stomach, a wealth of knowledge, and then an ongoing persistence to make sure that everything works in your favor. One of the fine lines that companies will have to juggle is the difference between sales
I think that I may have first heard this statement in the mid-eighties as a part of my association, at that time, with Dale Carnegie … “Successful people will do what unsuccessful people won’t do even though they don’t like to do it either” The reason being is that successful people are motivated by the
“Rebirth of the Salesman” (Get it on Amazon) by Cian McLoughlin effectively discusses the premise that… “The world of sales is evolving. Are you?” If you think for one minute that selling today is as simple as SOSDD, you had better think again. It’s more like “Evolve or die”. Cian intermixes these topics with interviews with top-level
Back in grade school my aunt emailed my Mom the pre-social media equivalent of an infographic. It included pictures of cows and their political views. There was a socialist cow with accompanying text that said, “You have 2 cows and give one to your neighbor.” There was a communist cow with text that said, “You
The Secret to B2B Selling: Identify the Pain Points of Your Customers
It’s simple: identifying customer’s pain points is one of the keys to being a successful salesperson. And for B2B companies, it’s critical to know how to do this in those first few meetings with a potential client or customer. If you can clearly articulate and identify his or her pain points, and then center your
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